We love telling stories that inspire and excite, but the real challenge for any creative is how to make content that is actionable and measurable in the real world.
This is also a challenge faced by many charitable organisations, who increasingly need to show tangible results to support funding applications.
So, when we were approached by Scope to help with a project that challenges perceptions of disability in film and culture, we were keen to ensure this story was not only told correctly but also started a meaningful conversation.
Enter, The Other Screen, a community film event for disabled people and friends. Artist and founder Kyla Harris aims to bust stereotypes and build communities and believes, “Now more than ever, that underrepresented people are being given a chance to share their perspective and tell their stories.”
We worked closely with Kyla and SCOPE’s Local People Programme (LPP) to film the inaugural Secret Cinema-esque event in Brighton.
With a circus-themed screening of David Lynch’s iconic biopic The Elephant Man, followed by an audience Q&A with disabled rights activist, actor and sometime Scarlett Johansson muse, Adam Pearson, this event was clearly the start of something important.
We took away so many positives from the evening, not least being part of an engaged community pro-actively changing the landscape around disability. On a more human level, we saw the practical application of a local project that fundamentally aims to improve health and well-being in the real world and tackle social isolation.
The social teaser we produced quickly notched an impressive number of organic views, but more importantly was used by Kyla to successfully apply for funding for the next event.
For Scope, measuring the impact of the Local People Programme is not necessarily found in Google Analytics, but in the community - we took great pleasure overhearing a conversation in a local café with people wanting to get involved.
If you would like to join the conversation please check out @theotherscreenbrighton
If you need help starting a conversation, why not say hello and let us get your story out there.