The Student Room (TSR) is a huge online student community with more than 10 million monthly users. With such a following, they are uniquely situated to connect educators, employers and consumer brands to switched-on young people.Read More
In the space of a few short years (and in uncertain times to boot), Very Tall has grown into a respected outfit. We’ve made new clients and new friends and the future is looking decidedly bright.Read More
Bollinger on tap and a stressed-out Eddie shouting nonsense down the phone… Ab Fab gave PR a bad name, albeit a hilarious one. But it also showed us that despite being a multi-million-pound industry we all know is important, hardly any of us can convincingly explain what PR is…Read More
We’ve mentioned before that there are many ways to tell your story effectively, but few consider bespoke animation and illustrations as a viable avenue to explore. Which is a shame because it’s not only a creatively freeing alternative but surprisingly cost effective in the long run…Read More
We love telling stories that inspire and excite, but the real challenge for any creative is how to make content that is actionable and measurable in the real world.
This is also a challenge faced by many charitable organisations, who increasingly need to show tangible results to support funding applications…Read More
There are lots of perks to what we do, and travelling the world while getting to work with incredibly talented people is right up there at the top of the list. One ongoing project has allowed us to combine the two in ways that are still blowing our minds...Read More
So you’ve got a killer content idea – possibly involving drones and fireworks and a celebrity cameo and a cover of a deep cut Beatles track… Hey, it’s your budget! – but what’s the right format and where should you be posting it to achieve ultimate exposure?Read More
Every great story has to start somewhere… But that first step can be a real doozy!
Whether you need to tie your tale into a project, event, release or for marketing reasons, or simply because a great opportunity has come your way, you’re gonna have to ask yourself some questions to make sure you do right by the idea.
So, if you're planning some branded editorial content, we’ve got some self-interrogation pointers that will help make sure your metaphorical acorn grows into a mighty (and also metaphorical) oak…Read More
As long as there has been stuff to sell, there have been artists happy to advertise it – albeit, traditionally to the detriment of said creatives’ credibility.
Despite the rare occurrence of events like the Vans Warped Tour, which has been cosying up to underground artists since the ’90s, it has always been seen as a cardinal sin for up-and-coming artists to get into bed with brands.Read More
Brand publishing is not a new idea. Before you can say, ‘And now for a word from our sponsors…’, we could cite countless examples of companies using non-traditional advertising to get you to buy into what they’re selling.
Straight-up editorial content on branded sites, however, is still a relatively new concept. Editorial that doesn’t scream ‘Buy our stuff’ but envelops you into the company’s ethos is an increasingly effective way of targeting audiences.Read More