The Student Room (TSR) is a huge online student community with more than 10 million monthly users. With such a following, they are uniquely situated to connect educators, employers and consumer brands to switched-on young people.Read More
In the space of a few short years (and in uncertain times to boot), Very Tall has grown into a respected outfit. We’ve made new clients and new friends and the future is looking decidedly bright.Read More
In our A Brief History Of… series for Red Bull, we explore the stories that matter, from the history of music formats and birth of house, to the evolution of the synth and the arrival of techno in Berlin.Read More
We’ve mentioned before that there are many ways to tell your story effectively, but few consider bespoke animation and illustrations as a viable avenue to explore. Which is a shame because it’s not only a creatively freeing alternative but surprisingly cost effective in the long run…Read More
We love telling stories that inspire and excite, but the real challenge for any creative is how to make content that is actionable and measurable in the real world.
This is also a challenge faced by many charitable organisations, who increasingly need to show tangible results to support funding applications…Read More
Having worked with everyone from Bruce Springsteen to Rihanna, Debbie Harry to Skepta, Levi’s knows a thing or two about good music.
“Levi’s has arguably been the unofficial uniform of music for over half a century,” says Chris Jackman, the brand’s vice-president for global brand marketing. “As a brand, we’ve always been at our best when we’re at the centre of culture and nothing quite taps into the cultural zeitgeist as effectively as music.”...Read More
Brand publishing is not a new idea. Before you can say, ‘And now for a word from our sponsors…’, we could cite countless examples of companies using non-traditional advertising to get you to buy into what they’re selling.
Straight-up editorial content on branded sites, however, is still a relatively new concept. Editorial that doesn’t scream ‘Buy our stuff’ but envelops you into the company’s ethos is an increasingly effective way of targeting audiences.Read More