Having worked with everyone from Bruce Springsteen to Rihanna, Debbie Harry to Skepta, Levi’s knows a thing or two about good music.
“Levi’s has arguably been the unofficial uniform of music for over half a century,” says Chris Jackman, the brand’s vice-president for global brand marketing. “As a brand, we’ve always been at our best when we’re at the centre of culture and nothing quite taps into the cultural zeitgeist as effectively as music.”...Read More
If you’re like us, you’ll likely have become engrossed in the Winter Olympics over the past few weeks. It’s fair to say the Koreans have put on a heck of a show for us, but it’s not the first time we’ve been entertained by the country’s finest...Read More
We love filming sessions, we’ve been doing it for a long time and we really know what we’re doing. So when we say we’ve got some tips for artists to make the most of their time, you should probably listen…Read More
So you’ve got a killer content idea – possibly involving drones and fireworks and a celebrity cameo and a cover of a deep cut Beatles track… Hey, it’s your budget! – but what’s the right format and where should you be posting it to achieve ultimate exposure?Read More
Every great story has to start somewhere… But that first step can be a real doozy!
Whether you need to tie your tale into a project, event, release or for marketing reasons, or simply because a great opportunity has come your way, you’re gonna have to ask yourself some questions to make sure you do right by the idea.
So, if you're planning some branded editorial content, we’ve got some self-interrogation pointers that will help make sure your metaphorical acorn grows into a mighty (and also metaphorical) oak…Read More
While setting up a recent trip to Moscow, we discovered that applying for a visa is no easy feat. So, in an effort to make your life a little easier (if not our own), here’s a simple step-by-step guide to applying for a Russian tourist visa from the UK… Hey, every little helps right?Read More
As long as there has been stuff to sell, there have been artists happy to advertise it – albeit, traditionally to the detriment of said creatives’ credibility.
Despite the rare occurrence of events like the Vans Warped Tour, which has been cosying up to underground artists since the ’90s, it has always been seen as a cardinal sin for up-and-coming artists to get into bed with brands.Read More
Brand publishing is not a new idea. Before you can say, ‘And now for a word from our sponsors…’, we could cite countless examples of companies using non-traditional advertising to get you to buy into what they’re selling.
Straight-up editorial content on branded sites, however, is still a relatively new concept. Editorial that doesn’t scream ‘Buy our stuff’ but envelops you into the company’s ethos is an increasingly effective way of targeting audiences.Read More
A simple Google search will dredge up countless 'Better creative process' listicles – all of which say pretty much the same thing.
Very Tall-thinking decrees that fulfilling clients’ wants and desires need not follow such a well-trodden path... So we’re saying it with GIFs
Because everyone loves a GIF right?Read More
We’ve all been there... Savvy marketers know that content is king, you’ve done the hard part and successfully convinced your peers, the board and finance that a commitment to high-quality editorial is gold-dust for your brand...Read More